Wondering if your small business really needs local Internet marketing?
Need some cold hard facts to analyze?
Here are 5 local search marketing stats you can’t afford to ignore!
5 Local Internet Marketing Statistics
Statistic #1
97% of consumers search for local businesses online.
(Source: Google Places for Business)
Statistic #2
Nearly all consumers (97%) now use online media to shop locally.
(Source: BIA/Kelsey and ConStat) Their survey results further reveal:
- 90 percent use search engines,
- 48 percent use Internet Yellow Pages
- 24 percent use vertical sites, and
- 42 percent use comparison shopping sites.
Statistic #3
Traditional printed yellow pages have declined for the past decade, shrinking 25.2% since 2003.
The industry is revamping its services with internet yellow pages for online local search (Source: Simba Information)
Statistic #4
83 percent of the people using local search sites follow up their research with offline action.
This action includes in-store visits, phone calls, e-mails or purchases. (Source: TMP Directional Marketing/comScore)
Statistic #5
While consumers search online the majority (64%) expect the business location to be within a distance of 15 miles.
(Source: TMP Directional Marketing/15miles & comScore, Local Search Usage Study Q3 2010).
The trend towards local internet marketing will only increase with the growing number of smart phones and mobile devices. According to Cisco Projects, the global mobile data traffic will increase 26 times between 2010 and 2015 with a pace 3 times faster than what traffic is growing from fixed locations like desktop computers. Source Cisco Visual Networking Index
Now more than ever a small business marketing plan must include a combination of local maps, internet yellow pages, google places, and a website optimized for organic local search.
Exposure One is here to help with your questions and affordable local internet marketing services.
Member of the South Lake Chamber
These stats are awesome and will motivate the entrepreneurs to market their products on the internet and reap the advantages of internet marketing in the long run. These stats are also encouraging in nature to the users of internet to buy the products online.
Now a days we can’t think of any business without the use of internet. For any business whether small or large it has become a major tool to market the products for a larger diffused audience, who, may not have seen you but due to interactive nature of the web it became possible to have a glance at your product.
Internet marketing is not that much different from the marketing in offline environment or traditional marketing. Except the fact that your products are marketed in digital environment where the whole world can see it.
For small business it has additional advantage of being very cheap as compared to traditional marketing campaigns where exorbitant costs of hiring the marketing personnel with their pay roll sky rocketing but thanks to advent of internet and its ancillaries it became possible to market your product to large number of diffused audience with no direct contact.
Thanks
Karla